Packages with Personality.

Cohesive packaging systems made to stand out, stay consistent, and work beautifully in the real world.

For Back to Class, I was given the collection logo, color palette, patterns, and product artwork created by the product designer, and it was my job to figure out how all of that translated into packaging. Working within Crate Paper’s established aesthetic and our existing package formats, I developed the packaging look and feel, created a style guide, and carried the system across 12 individual SKUs plus 12 open-stock papers.

This was one of those projects where I had a lot of fun with the little details. I chose typography that referenced elementary-school handwriting practice, incorporated a ruler motif into the packaging, and even replaced a standard divider rule in the technical copy with tiny ruler markings. For the felt pennant packaging, I added a subtle felt texture to the printed artwork so the package echoed the material of the product inside.

The 12×12 paper pad presented its own challenge: the front needed to showcase all 24 paper designs while still giving customers a sense of what they could actually make with the collection. I created the sample layout and balanced it with the paper previews so the package could work as both a product overview and a little bit of inspiration.

I built the system with handoff in mind. The style guide documented the colors, typography, hierarchy, and examples across several packaging formats so another designer could step in and continue the collection consistently if needed.

The collection ultimately wasn’t produced, but it remains one of my favorite packaging projects because it represents the part of packaging design I enjoy most: taking an existing visual world and figuring out how to make it work cohesively across an entire product line—right down to the tiny details most people may never consciously notice.

Back to Class

Crate Paper Packaging Collection

Reasons to Smile

Bright, playful packaging for a colorful paper-crafting collection

Reasons to Smile came with an energetic mix of color, playful lettering, and cheerful artwork. I translated those existing collection elements into customer-facing packaging, creating a clear retail framework that lets the product remain the star. Generous white space and an easy-to-follow hierarchy balance the visual energy while keeping the collection recognizable across different package formats. Some of my favorite touches in this collection of packaging were the littlest things.

Additional Packaging Systems.

Back to Class may be the deepest dive, but it’s far from the only collection I’ve helped bring to the shelf. These supporting projects show how I adapt each packaging system to the character of the artwork while keeping the product line clear and cohesive.

Forever Fields

A layered packaging system with a soft, vintage sensibility

For Forever Fields, I carried the collection’s romantic, botanical character into a packaging system that feels layered, tactile, and quietly refined. Using restrained typography, warm neutrals, and carefully placed floral details, my design supported the artwork without overwhelming the products. The result preserved the collection’s delicate personality while maintaining the consistency needed at retail.