The Response.

Creativity worth celebrating

Stars, Stripes & Scissors turned a broad anniversary theme into an approachable, brand-specific experience. The campaign generated positive audience interaction, increased engagement, and strengthened goodwill by giving makers multiple ways to participate—from discovering projects and meeting featured creators to entering giveaways and sharing in the celebration.

More than a collection of social posts, it became a complete campaign world built to keep the community engaged for all 250 hours.

The Challenge.

A celebration that still felt like American Crafts

The campaign needed to commemorate a major national milestone while remaining playful, creative, and unmistakably connected to the American Crafts community. Because Stars, Stripes & Scissors would unfold over nearly two weeks, it also needed enough visual variety to keep the audience interested without losing its identity from one post to the next.

The Concept.

Americana, made for makers

I developed the Stars, Stripes & Scissors concept around the idea of celebrating America in the way our audience knows best: through creativity.

A vintage county-fair aesthetic gave the campaign a nostalgic foundation, while handcrafted textures, bold typography, stitched details, and illustrated embellishments brought it into the American Crafts world. The result felt patriotic without becoming overly formal—and playful without losing its sense of occasion.

The System.

One identity. Plenty of ways to play

I created a flexible visual system that could move comfortably across campaign announcements, maker features, project inspiration, giveaways, video graphics, email, and supporting print pieces.

Recurring typography, colors, textures, borders, and decorative elements connected each touchpoint, while changing layouts and content formats gave every day its own energy. This balance allowed the campaign to feel cohesive across the full 250-hour celebration without becoming repetitive.

Execution & Collaboration.

From the first idea to the final post

In addition to creating the campaign identity and primary assets, I planned the daily subject matter and organized the complete 11-day rollout. Working with a junior designer, I directed and coordinated production across the campaign while managing scheduling, audience interaction, giveaway communication, and the final winner announcements.

That end-to-end involvement allowed the visual direction, content, and audience experience to remain connected throughout the campaign.

The Direction.

Retro charm, wrapped up neatly

I created a cheerful, retro-inspired visual direction using clean flat illustrations, playful color, and simple category cues.
The nostalgic style gave the campaign its own seasonal personality while remaining compatible with the larger
American Crafts brand.

Rather than treating the guide as a single piece, I designed a flexible system that could expand across channels and accommodate different products, formats, and messages.

The Experience.

Designed to keep things merry... and manageable

Clear category divisions and straightforward visual hierarchy made the content easy to browse, while animated GIFs added moments of movement and surprise. The system was adapted across email, social, and web so customers encountered a consistent experience wherever they entered the campaign.

The finished guide brought a large assortment of products together into one cohesive, cheerful campaign—making holiday inspiration feel organized, approachable, and fun. The web banner and category navigation pictured below, tied everything together for American Craft shoppers.

The Challenge.

Introducing both the collection
and its creator

The launch needed to do more than present a new group of products. It also needed to introduce Jordyn’s personality, creative point of view, and relationship with her audience to customers who might be discovering her for the first time.

The campaign had to feel connected to American Crafts while still giving Jordyn’s voice and colorful aesthetic room to lead.

The Launch.

Bringing a creator’s voice into every touchpoint

The first email design introduced Jordyn and the collection, while the follow-up shifted into a more personal creator-to-customer voice. Framed as “a note from your girl Jordyn” and signed “XO, Jordyn,” it helped the campaign feel conversational and connected to the community she had already built.

Coordinated email and web creative extended the same colors, framing devices, and playful energy across the launch, creating a cohesive introduction that highlighted both the products and the person behind them.

The Direction.

Bright, playful and unmistakably Jordyn

I built the campaign around a colorful, ethereal direction with playful kawaii-inspired details and Polaroid-style frames.
The visual treatment balanced product imagery with personal moments, allowing the collection to feel like an extension of Jordyn rather than a standard product release.